At agrar-press the harvesters run throughout the year, cherry trees blossom even in winter and cows are being milked around the clock. Specially trained photographers and agricultural experts form a competent team behind the images. Our database and web portal are among the leading image providers in the agricultural sector. We use BACKSTAGE for the administration, the captioning and the marketing of our media. At agrar-press, we continously optimise our services with new photos, advanced search options, texts, new categories and special offers. So far, we have been able to realise all adjustment requests directly with BACKSTAGE and picturemaxx. During the many years of collaboration, picturemaxx has always proved a competent and professional partner.

My colleagues and I cannot imagine daily work without my-picturemaxx. Searching in groups and other functions make it easy to select images quickly and efficiently. This is extremely helpful in the hectic editorial working environment. I like the versatility, the clarity and the speed of the research.

Due to my longterm-experience in the business I was very familiar with the photo industry market. We chose BACKSTAGE since we could not find any real alternatives for a webbased and at the same time affordable solution.
In the fast-moving celebrity business, speed, distribution and availability of images at high quality in my-picturemaxx are crucial. BACKSTAGE is perfectly able to master this mixture of requirements. Several built-in statistics functions deliver important insights into customer behaviour, which can be used for targeted marketing.

Good journalism will always be in demand. Only today people want to consume imformation through the different media sources and without a second thought. In addition, content needs relevance. Therefore the FUNKE Media Group focuses on regional aspects. Accordingly, our own agency WAZ FotoPool which was founded in 2009, specializes in the Ruhr and Rhine-Westphalia area. As our own photo editors work with my-picturemaxx, it was only natural to distribute the WAZ FotoPool images through the same system. Today our FotoPool is a nationwide fixed size, regarding images from the Ruhr region. Both, marketing and management of our images are carried out most efficiently by BACKSTAGE.

As a picture agency focusing on topics in the fields of health and geography we collaborate with many specialized photographers as well as partner agencies around the world. In the past, that meant hours of importing data from hard drives or CDs - whenever a partner provided new content. Today, the content of partners agencies can easily be accessed through dynamic interfaces, offered by picturemaxx.
This also works vice versa. Media files from Your Photo Today can be marketed through portals or other partner agencies, simply with a couple of mouse clicks.

The Ostkreuzschule für Fotografie is one of the few institutions that provide vocational training to picture editors. In addition to working on projects, photo research is another important part of the two-semester study program. We do of course also introduce the common tools of the trade, such as the my-picturemaxx media search tool. To have knowledge of this tool is a basic requirement in many editorial departments. picturemaxx provides licences of the software free of charge to the participants of the study program as well as on-site introductions. Thus, by helping us create a rather practical oriented training for the picture editors, picturemaxx makes a valuable contribution to high-quality education within the branch.